Highly-experienced and hybrid-skilled creative designer bringing a proven knowledge of imaginative design, strategic planning, vision, communication, and management with experience in a diverse set of industries including B2B, SaaS, banking, healthcare, energy, travel, and high-tech.

Expertise

Creative + Strategy

Senior marketing leader with extensive expertise on both client and platform side with a focus on business results. Dedicated to finding the most cost-effective and creative solutions for all challenges. Responsible for shaping creative strategy and overseeing visual direction that brings creative concepts to life and engages audience across media and platforms. Proven track record of meeting demanding deadlines, working effectively with cross-organizational teams and developing strong internal and external relationships.

Fierce brand ambassador and guardian able to develop and implement brand strategy, messaging and content creation across various media and platforms.

Management

Extensive experience managing teams of diverse personalities and skill sets in deadline driven environments, leading cross-departmental team collaboration, and fostering relationship building within the industry .

SKILLS

Design, content creation, branding, brand management, campaigns, concepting, creative direction for design and photography, strategy consulting, event management.

TOOLS

Adobe Creative Suite, social media platforms, HTML, CSS and industry leading content management systems (CMS) and marketing automation platforms. What you’re looking for not on the list? I’ll learn it!

Find Me

• nickole@wahinecreative.com
• wahinecreative.com
• linkedin.com/in/wahine

EXPERIENCE

freelance senior Designer

Wahine Creative, Austin, TX, August 2013 – Present
Freelance Senior Designer serving both local and international clients. Design, develop and implement branding, strategy, messaging and content creation for multiple clients. Mange multiple projects and contractors concurrently. Focus includes brand strategy, marketing consulting, social media strategy, Web design & development, WordPress, HTML, CSS, and E-mail campaigns.
• Design and implement digital marketing assets for clients – Email, Ebooks, landing pages, micro-sites, drip campaigns
• Design and create print materials, including trade show booths, corporate brochures, letterhead, fliers
• Utilize clients’ Marketing Automation software to create email templates, manage email campaigns
• Manage team of creative, development contractors
• Entrepreneurial mindset, team player
• Clients include Drillinginfo, Innography, CPA Global, Education Partners, kidsActing Studio, AnthonyBarnum PR, Foster Law Firm

Digital Marketing Manager

Drillinginfo, Austin, TX, January 2011 – August 2013
Rapidly growing Fortune 500 company. Develop, implement and manage integrated marketing strategy and messaging across platforms and media: print, events, UI/UX design, Website, e-mail campaigns, social media, landing pages. Develop and implement brand standards and collaborate cross departmentally with multiple teams, both domestic and international. Art direction, management of contract freelancers. Team player with proven track record.
• Key team leader
• Restructure a one-off product into a packaged deal and pushed via email, digital ads, and landing pages. Generated over $1.25M in revenue.
• Manage a $1.5M budget.
• Utilize CRM to manage email campaigns and client contacts; average open rate was above 30%.
• Collaborate with Sales to ensure follow-up with web-generated leads
• Lead marketing, branding efforts leading up to a $165M funding round
• Manage all social media accounts (LinkedIn, Facebook, Twitter)

Senior Interactive Designer / Developer

Oak Sanderson, Austin, TX, June 2006 – January 2011
Senior Interactive Designer and Developer for boutique advertising agency. Project management, UI/UX design, and program web front-end to meet client requirements. HTML, CSS, Flash, CMS.
• Team leader, art director/manager of creative and developer contractors
• Design and implement digital marketing assets for clients – Ebooks, landing pages, micro-sites, drip campaigns
• Design and create print materials, including trade show booths, corporate brochures, letterhead, fliers
• Establish budgets and job requirements and create project plans for clients

Senior Designer / Project Manager

Dougal D. Thornton Associates, Tortola, BVI (British Virgin Islands) December 2003 – September 2004
Web and print design for a BVI-based photographer. Press checks, photo retouch, SEO/SEM management, interpret and report Google Analytics data. Managed all in-house design projects and day-to-day office activities.
• Design and create print materials, including trade show booths, corporate brochures, letterhead, fliers
• Design, photo retouch, and production of yearly BVI calendar and postcards sold in stores and online
• Establish job requirements and create project plans for clients
• Estimate budgets for bidding and project implementation

Senior Designer, Project Manager

CPMD, Tortola, BVI (British Virgin Islands), January 2003 – December 2003
Project management, Web and print design for small marketing and Web development studio located in the British Virgin Islands (BVI). Worked closely with development team to ensure designs were properly translated into code. UI/UX design and testing of custom-developed CMS systems and online retail stores.

EDUCATION

THE UNIVERSITY OF TEXAS AT AUSTIN, Bachelor of History, Minor in Art History